Marconi Law approached me with the need for a brand refresh – one of my favorite things to do. The client wanted a mark that could be replicated into a pattern, a color family with an Italian nod, and a modern luxurious feeling overall. We achieved this by sticking to modern typography, earthy tones, and introducing a metallic gold. The business cards are the nicest I’ve ever created. They’re hand made letterpresses with a gold foil overlay. The coordinating letterhead and envelopes cohesively tie the story together, as well as the online digital presence. Since the letterpress cards are so thick, expensive, and somewhat cumbersome, we also printed an offset version to be handed out at larger events.
By, mkovach on October 20, 2015 /