AMC Theatres approached VMBC in 2011 about designing and releasing an app. Since partnering together I’ve been the Creative UX Lead designing both the tablet and mobile experiences. I managed a team that designed and built a custom ticketing platform from scratch – removing Fandango and keeping the customer experience AMC Theatres specific. The app is now fully integrated as one user experience and we continue to improve the functionality of the app. We’ve included a mobile wallet, RunPee, passbook support for tickets, and gesture based controls. We celebrated our 3 year #appiversary this year and had huge success with a multi channel marketing campaign. You can watch a recap video I storyboarded, wrote the script for, and ended up being in.
By, mkovach on October 20, 2015 /