Lemonade Mobile is a subsidiary of Beyond Blue Holdings, the parent company I work for. Lemonade focuses on using in app analytics to improve the user experience. Using real time data we can segment out users and deliver specifically tailored messages they’re looking for. I am responsible for leading the logo design, branding of all collateral, website, brochures, promo items, etc. I designed a booth and tradeshow experience around lemonade as well – where we had actual lemonade bottles to hand out.