About
My award-winning designs continue to reach millions of users daily. My work has been on the back of magazines, in nationally acclaimed apps, and across online platforms.
At IDAIR, GmbH, a Lufthansa Technik subsidiary, I direct the product development of sophisticated in-flight software for VVIP aircraft, including those comparable to Air Force One.
I'm committed to future-proofing my skills by constantly exploring cutting-edge technologies and user trends, ensuring I'm always prepared to innovate and adapt.
Helping my Community
Dedicated to sustainable local infrastructure and resource management. Actively serving on the South Laguna Water District’s Advisory Committee to help review and shape initiatives that protect our coastal community’s vital water resources.
Advising on sustainable local infrastructure and resource management. Currently serving on the South Laguna Water District’s Advisory Committee to review and shape initiatives that protect our coastal community’s vital water resources and long-term environmental health for the entire South Laguna region.
Established the So Laguna Neighborhood Association, a 501(c)(4) non-profit, to foster a connected and resilient community. Leading local advocacy efforts, organizing neighborhood-wide initiatives, and providing a unified voice for residents regarding civic matters, local safety, and the essential preservation of our unique coastal views.
Serving as Vice President of the LRCSC to support the preservation and health of the breed. Committed to breed standards through education, community outreach, and organizing local competitive events and specialty shows for Labrador enthusiasts.
Services
My heart and foundation lies in branding. I really enjoy taking your concepts and dreams and bringing them to life via my mouse.
Logo & Identity
Positioning & Demographics
Mission & Vision
Marketing Collateral
Brand Experience
Mobile First. Mobile First. Mobile First. How are you driving your audience's experiences from their own palms?
User-Centered Design
Information Architecture
Accessibility
Copywriting & SEO
Color Theory
I manage huge international projects daily - so in my free time I enjoy using my knowledge to bring your projects to a larger stage.
Scope
Schedule
Risk Mitigation
Quality Assurance
Communication & Transparency
Mindset
I partner with you to deeply understand your vision and your users, fueling project development that achieves your goals. My career has taken me from the tangible world of print to the digital realms of web, apps, and B2B software, and now into the critical field of user-focused aircraft systems. This journey equips me to bring your ideas to life at any level, from initial design to complex backend infrastructure.
Clients & Friends
A Few Thoughts
