01.-
My Role
Consultant & Designer
I was brought on to help True Son's improve their social media presence, increase sales, and redesign packaging and bottle labels. It morphed into Facebook ads, an Amazon store front redesign, and additional marketing materials and collateral.
02.-
How I did it
Usability Centered Design
Our first approach was educating our users on the proper techniques and approach to dying your beard. A private Facebook group was created to educate the already engaged users and ensure their results and reviews were outstanding. We then engaged our secondary demographic - new sales. A social media ad push was designed with very specific targeting and sales skyrocketed.
03.-
Continued Improvement
Amazon Storefront Redesign
After introducing additional consumer products, packaging, and redesigned labels we then ensured that the customer facing store fronts were cohesive to the brand. The Amazon store front and website were overhauled to ensure that the CTR and purchase funnel were the top priorities. Users could now make a purchase in less than two clicks.