CX = UX & UI
Design now begins with Customer Experience. Youngsters are now studying Human Centered Design & Engineering with an emphasis on Human-Computer Interaction (HCI). To me, this is the heart and start of all design processes. UX has to be at the forefront of any project. This is my genius zone. Taking an idea and mapping out actual HCI actions before requirement documents are written, processes are implemented, and a project is kicked off is where I begin leading my cross functional teams.