01.-
My Role
You've got a friend in me
As Oday Shakar's bestie, I was thrilled to dive in and support him in preparing for his inaugural New York Fashion Week. While I've assisted his brand intermittently since 2012, this season marked my first foray into the creation of look books, order forms, and the development of luxury fashion promotional materials.
02.-
What I Did
Red Carpet Ready
Having supported Oday for years, the momentous occasion of his New York Fashion Week debut finally arrived. While he poured his energy into sketching breathtaking designs, selecting exquisite fabrics, and perfecting samples, I collaborated closely on his promotional materials – crafting compelling ads, designing elegant invites, managing PR outreach, and refining his website. As his stunning looks neared runway readiness, we meticulously assembled look books and prepared order forms for eager buyers. Luxurious custom invitations, nestled in boxes with branded silk scarves, were dispatched, creating palpable buzz. The debut day itself, brimming with celebrities, unfolded in a dazzling spectacle, etching itself as an unforgettable milestone.
03.-
Ongoing
A collaborative approach
With the whirlwind of NYFW behind them, the brand immediately shifted focus to the Resort collection. A flurry of activity ensued: look books materialized, the website received a fresh coat of digital paint, social media buzzed with new content, marketing strategies took shape, and the brand's momentum continued to build.